The story behind the brand
One conviction. No detours.
From the 18-year-old whose bank turned down his first loan to the family office entrepreneurs entrust with their wealth. What lies between is not a career — it is a credo.
Read the storyThe asset class that carried me through every personal crisis and every financial misstep — made accessible to everyone who deserves it. Not only for institutions. Not only for heirs. For anyone willing to put their capital to work.
The path
Origin
Munich. Where it all began.
Alexander Christian Clasen is born in the summer of 1993 in Munich — the city that would later become the centre of his work and his passion. That this city's property market would one day be his arena was something no one could have foreseen. Probably not even him.
First attempt
The rejection that set everything in motion.
On his 18th birthday, Alexander files his first real estate financing application. The bank's answer: rejected. No equity, no income, no chance. For many, that would be the end of the idea. For him, it was the beginning of an obsession.
Awakening
»Rich Dad Poor Dad« — and the realisation.
After secondary school, a book — and a glimpse into the world of well-positioned friends — opens up an entirely new perspective: passive income through real estate. Alexander immerses himself in the literature. Law and psychology studies begin, but steadily recede into the background. The real education happens in books, balance sheets and land registry extracts.
Turning point
Walking away — against everyone's advice.
Just before completing his degree, Alexander walks away from his costly psychology studies. Not out of indifference — out of clarity. He recognises the potential of building his own real estate portfolio for the early retirement he has in mind. Everyone advises against it. He does it anyway. Swimming consistently against the current becomes the leitmotif of his entire career.
Lateral entry
100 years of history. Surpassed in one.
Alexander joins one of Munich's most renowned brokerage houses as a lateral entrant — over a century of company history, established structures, long-standing records. A year later, several have been broken: the highest-priced apartment sold, the shortest marketing time, the largest rental mandate — benchmarks that had stood for decades. The insight: Munich's brokerage market had grown stale. And was ready for a revolution.
Exploration
The other side. Swiss precision.
Before the already-planned step into independence, a deliberate detour: a modern Swiss franchise system. Counter to everything he had known until then. Different processes, different attitude, different standards. Alexander absorbs both — and afterwards knows even more precisely what his own company will look like. And what it will not.
1st founding
The first own company. With a clear mandate.
Founding the first brokerage of his own — with an unusual strategy: an exclusive focus on sellers who had already given up on the brokerage profession. People convinced they didn't need a broker. Often enough, they were wrong. Over 330 properties were placed in the years that followed. The first-year result: seven-figure revenue — and the confirmation that another way was possible.
2nd founding
His own construction firm. Because true independence makes no compromises.
In the very same founding year comes the next logical step: setting up an in-house construction company. The reason is as simple as it is strategic — anyone promising clients an "all-from-one-source" experience cannot then depend on outside firms along the way. Quality, timing and cost control remain entirely in our own hands. For clients that means: one point of contact, one responsibility, one result — from the first consultation to the finished property.
Project
An ensemble. Entirely in our own hands.
A long-standing client entrusts CLASEN with the acquisition of an entire ensemble of multi-family residences in a solid Munich location. What follows is a mandate of full scope: acquisition, financial planning, subsidy management, full refurbishment, project development, interior fit-out, leasing and ongoing property management — all from a single source. Proof of what true partnership means.
Heritage building
Munich, Theresienwiese. Four years. One landmark.
A Munich heir community entrusts CLASEN with one of the most demanding mandates in the firm's history: the elaborate, four-year refurbishment of a well-known heritage building near Theresienwiese. Heritage protection, inheritance law, structural complexity, the labyrinth of Munich's authorities. The project stands for what CLASEN is about: discretion, endurance, and the ability to deliver results where others fail.
Vision
CLASEN Family Office. The next key.
The brokerage becomes a family office. The step is consistent — not reinvention, but completion. €329.7M in entrusted client assets. 687 investments placed. 97% referral rate. The foundation stands. What follows is the next level: tailored capital investments, tax optimisation models, and off-market access for everyone willing to put their capital to work — on terms otherwise reserved for institutions.
Specialisation
Tax optimisation as the supreme discipline.
As the client base grows, so does the realisation: the single greatest lever in building wealth is not yield — it is tax burden. CLASEN consistently specialises in bespoke tax optimisation models for high earners, entrepreneurs, and discerning capital investors. In close collaboration with leading law firms, we develop legally sound concepts that structurally and sustainably reduce clients' overall tax burden — not as a trick, but as architecture. Anyone who has once understood how much capital is lost here every year never looks at investments the same way again.
Origin
Munich. Where it all began.
Alexander Christian Clasen is born in the summer of 1993 in Munich — the city that would later become the centre of his work and his passion. That this city's property market would one day be his arena was something no one could have foreseen. Probably not even him.
First attempt
The rejection that set everything in motion.
On his 18th birthday, Alexander files his first real estate financing application. The bank's answer: rejected. No equity, no income, no chance. For many, that would be the end of the idea. For him, it was the beginning of an obsession.
Awakening
»Rich Dad Poor Dad« — and the realisation.
After secondary school, a book — and a glimpse into the world of well-positioned friends — opens up an entirely new perspective: passive income through real estate. Alexander immerses himself in the literature. Law and psychology studies begin, but steadily recede into the background. The real education happens in books, balance sheets and land registry extracts.
Turning point
Walking away — against everyone's advice.
Just before completing his degree, Alexander walks away from his costly psychology studies. Not out of indifference — out of clarity. He recognises the potential of building his own real estate portfolio for the early retirement he has in mind. Everyone advises against it. He does it anyway. Swimming consistently against the current becomes the leitmotif of his entire career.
Lateral entry
100 years of history. Surpassed in one.
Alexander joins one of Munich's most renowned brokerage houses as a lateral entrant — over a century of company history, established structures, long-standing records. A year later, several have been broken: the highest-priced apartment sold, the shortest marketing time, the largest rental mandate — benchmarks that had stood for decades. The insight: Munich's brokerage market had grown stale. And was ready for a revolution.
Exploration
The other side. Swiss precision.
Before the already-planned step into independence, a deliberate detour: a modern Swiss franchise system. Counter to everything he had known until then. Different processes, different attitude, different standards. Alexander absorbs both — and afterwards knows even more precisely what his own company will look like. And what it will not.
1st founding
The first own company. With a clear mandate.
Founding the first brokerage of his own — with an unusual strategy: an exclusive focus on sellers who had already given up on the brokerage profession. People convinced they didn't need a broker. Often enough, they were wrong. Over 330 properties were placed in the years that followed. The first-year result: seven-figure revenue — and the confirmation that another way was possible.
2nd founding
His own construction firm. Because true independence makes no compromises.
In the very same founding year comes the next logical step: setting up an in-house construction company. The reason is as simple as it is strategic — anyone promising clients an "all-from-one-source" experience cannot then depend on outside firms along the way. Quality, timing and cost control remain entirely in our own hands. For clients that means: one point of contact, one responsibility, one result — from the first consultation to the finished property.
Project
An ensemble. Entirely in our own hands.
A long-standing client entrusts CLASEN with the acquisition of an entire ensemble of multi-family residences in a solid Munich location. What follows is a mandate of full scope: acquisition, financial planning, subsidy management, full refurbishment, project development, interior fit-out, leasing and ongoing property management — all from a single source. Proof of what true partnership means.
Heritage building
Munich, Theresienwiese. Four years. One landmark.
A Munich heir community entrusts CLASEN with one of the most demanding mandates in the firm's history: the elaborate, four-year refurbishment of a well-known heritage building near Theresienwiese. Heritage protection, inheritance law, structural complexity, the labyrinth of Munich's authorities. The project stands for what CLASEN is about: discretion, endurance, and the ability to deliver results where others fail.
Vision
CLASEN Family Office. The next key.
The brokerage becomes a family office. The step is consistent — not reinvention, but completion. €329.7M in entrusted client assets. 687 investments placed. 97% referral rate. The foundation stands. What follows is the next level: tailored capital investments, tax optimisation models, and off-market access for everyone willing to put their capital to work — on terms otherwise reserved for institutions.
Specialisation
Tax optimisation as the supreme discipline.
As the client base grows, so does the realisation: the single greatest lever in building wealth is not yield — it is tax burden. CLASEN consistently specialises in bespoke tax optimisation models for high earners, entrepreneurs, and discerning capital investors. In close collaboration with leading law firms, we develop legally sound concepts that structurally and sustainably reduce clients' overall tax burden — not as a trick, but as architecture. Anyone who has once understood how much capital is lost here every year never looks at investments the same way again.
Together. Present. Shaping.