1976
The label clasen is established by the German shirt specialist Blusen Neumann AG.

1991
With the take-over of Blusen Neumann AG, ownership of clasen is transferred to the Escada Group.

2003
Lucia AG takes over the trademark rights for clasen.

2007
clasen is positioned as a brand for mail-order business.

2008
Take-over by Peppermint Holding GmbH – a medium-size group – and expansion of the business model to include “Young Fashion” and “Corporate Wear”.